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11 Social messaging apps every marketer should know in 2022
Social media messaging is an integral part of daily life for most of us. Today, 70% of people agree they expect to have conversational experiences with brands on social media, too. But finding ways to...
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Why brands transition from Social Studio to Sprout Social
On the hunt for a Salesforce Social Studio replacement? You’ve come to the right place. Sprout Social is Salesforce’s preferred social media management solution. Since announcing our global...
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How to conduct a competitive product analysis, and why you should
Think about the last purchase you made. What made you choose one product over another? Its look? Its ease of use? The price point? Consumers have to weigh many options any time they make a purchase. So...
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5 brands on Threads putting their own spin on the platform
When Threads, Meta’s text-first social platform, came onto the scene in July 2023, social marketers everywhere let out a collective gasp. No one was sure what to expect. Soon, both social teams and...
View ArticleHow to use Instagram Threads in your brand strategy
The post How to use Instagram Threads in your brand strategy appeared first on Sprout Social.
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Breaking Ground: The latest Sprout updates you need to know about
If you can believe it, Sprout recently celebrated its 14th anniversary. Thinking back on what social media looked like in 2010—Pinterest and Instagram had just launched, Vine and Google+ weren’t even...
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The ultimate playbook to build a Snapchat influencer marketing strategy
In the rapidly evolving landscape of social media, Snapchat stands out as a vibrant platform, particularly beloved by younger audiences. With 422 million daily active users worldwide, there’s a...
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How brands and partners use the Sprout Social API
In a world that moves at the speed of social, brands are constantly on their toes to keep up with customers and the competition. For social teams, it’s a juggling act that demands attention to detail...
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Social media integration strategies your brand needs
Social media integrations are a great way to combine marketing efforts across channels. They help customers shop directly from social networks like TikTok and Instagram, enhancing the shopping...
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How and why you need to track brand mentions across networks
Brand mentions on social media are the new word of mouth. They give more visibility into opportunities for brand amplification, but also reveal potential risks and crises, making them a key aspect of...
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