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Why brands transition from Social Studio to Sprout Social
On the hunt for a Salesforce Social Studio replacement? You’ve come to the right place. Sprout Social is Salesforce’s preferred social media management solution. Since announcing our global...
View ArticleHow to use Instagram Threads in your brand strategy
The post How to use Instagram Threads in your brand strategy appeared first on Sprout Social.
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Breaking Ground: The latest Sprout updates you need to know about
If you can believe it, Sprout recently celebrated its 14th anniversary. Thinking back on what social media looked like in 2010—Pinterest and Instagram had just launched, Vine and Google+ weren’t even...
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How brands and partners use the Sprout Social API
In a world that moves at the speed of social, brands are constantly on their toes to keep up with customers and the competition. For social teams, it’s a juggling act that demands attention to detail...
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Social media integration strategies your brand needs
Social media integrations are a great way to combine marketing efforts across channels. They help customers shop directly from social networks like TikTok and Instagram, enhancing the shopping...
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How and why you need to track brand mentions across networks
Brand mentions on social media are the new word of mouth. They give more visibility into opportunities for brand amplification, but also reveal potential risks and crises, making them a key aspect of...
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Meta Threads analytics: A complete guide to measuring success
Reaching 100 million users in just five days of launch, Meta’s Threads app is attracting users with its simple integration with Meta apps and profile setup. As with any social media network, you must...
View ArticleSnap To It: How to Build and Maintain Authentic Influencer Marketing Collabs
Influencers bridge the gap between businesses and consumers by delivering relatable, engaging content that resonates. Combine that with 81% of consumers making spontaneous purchases multiple times per...
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Post Performance Report: Brands building a presence on unexpected platforms
We’re back with another installment of the Post Performance Report (PPR)—a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius....
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Reddit marketing: How to reach and connect with your audiences
More and more brands are making marketing on Reddit a priority. And with over a billion active users and countless customer communities to reach, it’s clear why. Still, weaving Reddit into your social...
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