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11 corporate communications tools to boost team performance
Communications tools are make-or-break for modern companies Because every missed deadline, bottleneck and minor misunderstanding trickles down to impact your team’s productivity. But the bigger your...
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11 Social messaging apps every marketer should know in 2022
Social media messaging is an integral part of daily life for most of us. Today, 70% of people agree they expect to have conversational experiences with brands on social media, too. But finding ways to...
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How to use Google’s Business Messages to engage with your customers
Online customers don’t have the luxury of walking up to a salesperson and asking an important question—but they still expect a fast response when they’re seeking information. Google Business Messages...
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Top 10 social media apps and sites in 2022
When creating a social media marketing strategy, it’s important to find all of the best social media apps for your business to have a presence. But with so many options, it can be easy to overlook a...
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Tumblr is back. What does that mean for marketers?
If social media platforms were teens from an 80s comedy, Tumblr would be the weird–but cool–kid. You know the one. Seemingly unapproachable but actually super nice. They’re fixated on niche interests...
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16 unexpected ways to use WhatsApp for business
Conversational marketing is on the rise, driven largely by consumers’ increasing expectations for convenience and tailored digital experiences. In fact, 90% of global consumers say they’ll spend more...
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How the Sprout Social Salesforce integration strengthens your team
There’s a reason more and more companies are linking their CRMs with social media management tools like Sprout Social: Optimizing your customer experience should be at the forefront of your social...
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Why brands transition from Social Studio to Sprout Social
On the hunt for a Salesforce Social Studio replacement? You’ve come to the right place. Sprout Social is Salesforce’s preferred social media management solution. Since announcing our global...
View ArticleThe Rise and Fall Of New Platforms: What Threads Has Taught Us About Emerging...
Threads burst onto the scene this summer and quickly became the fastest-growing social media platform of all time with 100+ million users in one week. As the heat of its entrance has died down, what...
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SMS marketing 101: What is SMS Marketing (+ examples)
Everyone reading this has something in common: you all own mobile phones. So do all your prospective and current customers. With over 6.71 billion people already using mobile phones, there’s no doubt...
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How to conduct a competitive product analysis, and why you should
Think about the last purchase you made. What made you choose one product over another? Its look? Its ease of use? The price point? Consumers have to weigh many options any time they make a purchase. So...
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5 brands on Threads putting their own spin on the platform
When Threads, Meta’s text-first social platform, came onto the scene in July 2023, social marketers everywhere let out a collective gasp. No one was sure what to expect. Soon, both social teams and...
View ArticleHow to use Instagram Threads in your brand strategy
The post How to use Instagram Threads in your brand strategy appeared first on Sprout Social.
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Breaking Ground: The latest Sprout updates you need to know about
If you can believe it, Sprout recently celebrated its 14th anniversary. Thinking back on what social media looked like in 2010—Pinterest and Instagram had just launched, Vine and Google+ weren’t even...
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The ultimate playbook to build a Snapchat influencer marketing strategy
In the rapidly evolving landscape of social media, Snapchat stands out as a vibrant platform, particularly beloved by younger audiences. With 422 million daily active users worldwide, there’s a...
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16 unexpected ways to use WhatsApp for business
Conversational marketing is on the rise, driven largely by consumers’ increasing expectations for convenience and tailored digital experiences. In fact, 90% of global consumers say they’ll spend more...
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How brands and partners use the Sprout Social API
In a world that moves at the speed of social, brands are constantly on their toes to keep up with customers and the competition. For social teams, it’s a juggling act that demands attention to detail...
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Social media integration strategies your brand needs
Social media integrations are a great way to combine marketing efforts across channels. They help customers shop directly from social networks like TikTok and Instagram, enhancing the shopping...
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How and why you need to track brand mentions across networks
Brand mentions on social media are the new word of mouth. They give more visibility into opportunities for brand amplification, but also reveal potential risks and crises, making them a key aspect of...
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Meta Threads analytics: A complete guide to measuring success
Reaching 100 million users in just five days of launch, Meta’s Threads app is attracting users with its simple integration with Meta apps and profile setup. As with any social media network, you must...
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